Four Strategies To Help Sell Your Home Faster

August 21, 2023

It’s not been the usual summer. Firstly, the weather has been awful. Did we even get a good day in July or August? We can’t think of one. Secondly, the Bank Of England continued to push forward with increasing interest rates – a move we, among others, feel is ridiculous for homeowners.

This has made this summer feel strange for many reasons. Our last blog spoke about what you can do if you’re remortgaging or buying a property but what about home sellers? Did you know that Summertime is a period when houses sell less? That’s right, Spring and Autumn are your go-to periods.

That being said, this perfect storm (no pun intended) of rising rates, bad weather and lenders switching deals has made selling a home harder. That’s where we’re going to help with our blog today.

Firstly, let’s get something right, the demand for homes continues to surpass the available supply, a trend seen even before the pandemic hit and lenders are moving quicker to actually drop their 5 year fixed rates making it not all bad news!

So, rather than throwing in the towel, it’s time to explore strategies that can help you sell your home quickly, even in localities around Chester like Huntington, Waverton, and Vicars Cross. In this article, we’ll delve into four essential elements that can significantly speed up the home selling process.

1. Captivating Kerb Appeal:

They say first impressions matter, and nowhere is this truer than in the world of real estate. Kerb appeal is that all-important first impression your property makes when a potential buyer drives up to it. Enhancing your home’s exterior can make a substantial difference in how quickly it sells.

Simple touches such as manicured lawns, well-maintained landscaping, and fresh paint can immediately draw buyers in. In a place like Chester, where the historical charm of neighbourhoods like Huntington and Waverton is undeniable, maintaining the architectural character while adding modern touches can work wonders.

Focus on;

  • Cleaning and fixing any windows, even cosmetically.
  • Removing weeds from paving slabs.
  • Add some freshness and colour to your entrance.

2. Creating Warm and Welcoming Spaces:

As prospective buyers step inside, they should be able to envision themselves living there. A cosy and inviting atmosphere can greatly influence their decision. Consider adding elements like a live fire or a stylishly arranged seating area that evokes a sense of comfort.

Proper lighting, fresh flowers, and soft colours can also contribute to the ambiance. In areas like Vicars Cross, which are known for their community spirit, showcasing spaces where families can gather and create memories can resonate deeply with potential buyers.

Focus on;

  • Adding textures and colour through blankets/throws and decoration.
  • Accentuate the colours with a neutral palette
  • Things like real fireplaces should stand out, so give them a good clean and light them if it is cold so people can see themselves living in the cosy room.

3. Strategic Marketing:

Marketing your home effectively is paramount in today’s competitive real estate market. With digital platforms taking centre stage, it’s essential to leverage professional photography and engaging descriptions to highlight the unique aspects of your property.

Utilise social media, online listings, and even virtual tours to give buyers a comprehensive view of your home. Given Chester’s historical charm and the appeal of neighbourhoods like Huntington, crafting marketing content that narrates the local stories and highlights the nearby amenities can attract buyers who value both aesthetics and convenience.

Focus on;

  • Picking an estate agent that does this (like ourselves)
  • Promoting your home sale through your social media feeds
  • Provide any useful information to the agents so they can use this in the description.

4. Know Your Bottom Line:

While it’s important to sell your home quickly, it’s equally crucial to be aware of your lowest selling price. Setting a reasonable and competitive asking price can generate interest and even lead to bidding wars, potentially driving up the final selling price.

In areas like Waverton, where the market might have specific nuances, understanding the local trends and consulting a real estate professional can help you set the right price that attracts buyers without undervaluing your property.

Focus on;

  • What you and your agent agree on, not the news.
  • Know where you are willing to drop to but hold firm on that price.
  • You are selling your home not just some brick and mortar so make the right call on your lowest selling price.

In the midst of shifting real estate dynamics, the prospect of selling a home quickly might seem daunting. However, the demand for homes remains strong, and with the right strategies, you can capitalise on this market trend.

Embrace the importance of curb appeal, create warm and welcoming spaces, leverage strategic marketing, and have a clear understanding of your bottom line. Whether your property is located in the serene landscapes of Huntington, the charming streets of Vicars Cross, or the historical nooks of Waverton, these strategies can be tailored to enhance the appeal of your home and expedite the selling process.

So, even in the face of fluctuating house prices, remember that a well-prepared and thoughtfully presented home can still be a hot commodity in Chester’s real estate market.

Speak to one of our agents to not only get a professional valuation of your home but also, a friendly hand that can advise on what is important to you and your family when it comes to your home sale.


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