Selling Your House in Winter

December 7, 2021

Selling your home in winter can prove to be a bit of a challenge.

Many say that spring is usually the best time to sell your house. This is because people aren’t away on summer holidays or, on the other side of the year, aren’t busy with celebrations during the festive season. And psychologically speaking, Spring generally represents a ‘new beginning’ and people feel more inclined to move home during this period.

However, there are plenty of benefits to putting your house on the market during the winter season. People looking to buy in the winter are usually more likely to go through with it – they are usually more committed. You’ll also have less competition as it’s a real quiet buying/selling period. So if you play your cards right, this could be the best time for you to put your property on the market as there is a higher potential for quick offers.

Dress it Up

The key to selling in winter, however, is styling! You must style according to the season. Put it this way, you don’t want to be scrolling through images of pools and sun cream whilst you’re sitting next to the fire, your phone in one hand and a hot chocolate in the other. You’ve got to choose the right images for your property.

For winter, it’s great to create a warm and welcoming vibe for your home. Light some candles, dress up the place with blankets, fluffy rugs and steaming cups of tea. If you’re feeling crazy, why not light up the fire? Especially if you’re hosting viewings, it’s always a great idea to pop on the heating and light some scented candles or brew some fresh coffee – make this a warming experience for your potential buyers. Really sell it to them.

Taking the Right Photos

Yes, we say style for the season, but that doesn’t mean going wild with the Christmas decorations. We don’t want the photos being too busy or distracting from the beautiful home you have to offer, so go gentle on the Christmas decor.

Even though the daylight is sparse in the winter, you need to make sure you’re getting as much natural light as possible in your photos. The more light, the better. Not only does it make the room feel bigger, but it also shows off every intricate feature of the property. So open the curtains wide and use high wattage bulbs to make the space brighter. Don’t only focus on the inside of the property, however. Take this opportunity to spruce up the external space too.

Our main advice for this time of year is to ensure the garden and approach to the house is as attractive as possible. Remove all the autumn leaves, behead your plants, make sure the garden is looking tidy and presentable. And lights! They’re not only built for indoor use. Throw some fairy lights outside, as well as keeping them on inside your house for a more pretty picture. Maybe even get a fire pit lit or pop on the electric gas feature to set a lovely cosy tone.

Most importantly, ask your agent’s advice. What does their business usually look like over the festive period? Sit down together and have a discussion in order to come up with a strategy for selling your property.

If you’re looking to sell your property, give us a call today for a quick chin wag. We’re always happy to help.

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